From initial concept to realization, GoodNews has produced high quality Infographics videos promoting the marketing strategy of The Saudi Industrial Property Authority (MODON).
Though we believe that the internet has become the key means for conveying information, the question of how to effectively communicate content remains a real challenge.
It is not simply that videos are popular or consumer-driven. More than 80% of senior executives watch more videos than they did a year ago and three quarters of executives are watching work-related videos every week!
Giving the choice, 59% of executives would rather watch a video than read an article. So, whether a B2C or B2B company, video has become essential to any digital marketing strategy.
GoodNews-produced videos have successfully managed to convey MODON marketing messages matching the consumer’s behavior, all while maintaining MODON corporate identity and guidelines.
Established in 2001, MODON is responsible for the development of industrial cities with integrated infrastructure and services. The Authority has already established several industrial cities in various regions of Saudi Arabia.